Business Plan - Major Assignment Essay Example | Topics and Well Written Essays - 1750 words

Business Plan - Major Assignment - Essay Example The reason for picking this line of business was due to the nature of the service sector in returning profits on investment. However, the investment has to undergo intense planning in order to ensure that the factors that guided the operations and running of the restaurant will ensure returns on investment. The main reason of picking the Montclair region is due to the availability of a facility that the owner of the business inherited from their father. In effect, this facility shoulders some of the burden that comes with leasing property to conduct business. The company venture into this area due to the lack of another restaurant to offer two differentiated products at the same time. In this case, the restaurants, fast foods, and other franchises operating in this area operated along one segment without considering combining two segments in order to offer differentiated products. Company Profile This new company will be unique from any other restaurant in the area chosen to establis h the restaurant. In addition, the restaurant is going to be a sole proprietorship, which means that the owner will own the facility and be responsible of any profits and losses or profits that the business might incur. The idea to start the idea was born when the facility to establish the restaurant was offered to the owner by his father who operated a restaurant in the same location. Tentatively named, Eagle Group Restaurant, the restaurant will serve a dual service role in that it aims at providing families dining services as well as provide these families with an experience of intimacy. To achieve this, the restaurant will offer customers a diverse menu that will come along with portions that were generous at reasonable prices while adopting a Texan Midwestern theme. In order to recreate this theme, the restaurant will provide the dining area with a smaller unique menu that will continuously be changing depending on the season in time. The decor of the restaurant will include be ige colors, tubing made of black metal, and a fountain garden styling with the walls constructed of bricks. In order to ensure that the decor remained unique in nature, the restaurant will feature an entertainment platform that focused on live cooking for a section of the clientele. Mission Statement The mission of the company will be to aim at exceeding the expectations of a customer by providing the appropriate ambience for the perception of all their senses. In order to achieve this mission, the restaurant will ensure that the atmosphere was pleasing to their senses of touch, smell, sight, hearing, and tasting by being provided with an exciting environment that was creative in nature. In addition, the restaurant will train their employees and equip them with the exceptional skills for customer service that will ensure that they made decisions based on business philosophies. Market Research Montclair, New Jersey has recently witnessed an influx of restaurants with many of these re staurants being franchise operations such as the Acappello (Acappello). However, the industry appears to be stable, which indicates that there is room for growth in the future with the economy of the area set to be maintained

Louis Armstrong and the development of early jazz Essay

Louis Armstrong and the development of early jazz - Essay Example ific manner of performance - singing "scat", that is, the kind of jazz singing, when the melody is improvised with adding of meaningless set of words which serves as a kind of an additional tool. The novelty of the performance surprises hearing of listeners and wins their hearts. Louis Armstrong becomes not only the example of following by other jazzmen but also the favorite of the public. All this has its positive aftereffects even nowadays, after more than fifty years, as his compositions are listened by a great number of his fans, his albums and compilations of hits still face unprecedented demand. So what is the role of Armstrong for the development of early jazz and what his particular impact on it? Let’s see the characteristic features of his individual style by researching its expression in his full of talent songs. Probably the peculiarities of every person’s life, whether he or she is a representative of the scientific or creative environment, find their reflection to some extent in his or her works, and Louis Armstrong is not an exception in this respect. From early childhood and till the youth the future jazz player has an experience of street singing, participation in the camp brass orchestra, performance in clubs and restaurants, becoming a member of different bands. All this helps Armstrong to emerge as an extraordinal performer whose distinctive feature is his playing style of cleanliness and beauty of sound. The other thing which highlights Armstrong on the background of other jazz performers is his grandstanding aimed to be appreciated by everyone from the audience; and it must be said he manages to become the favorite among the black as well as the white public. This means that the ease with which he wins the white public can be explained by the fact that from Louis’s childhood he grows up and serves to white people, and that helps him to learn how to find the right approach in dealing with them so as not to be hungry, at minimum, and to